{"id":694,"date":"2026-06-19T21:47:44","date_gmt":"2026-06-19T18:47:44","guid":{"rendered":"https:\/\/lemurs.agency\/?p=694"},"modified":"2026-06-19T21:47:46","modified_gmt":"2026-06-19T18:47:46","slug":"dark-mode-vs-light-mode-shho-naspravdi-krashhe-dlya-ochej-i-konversiyi","status":"publish","type":"post","link":"https:\/\/lemurs.agency\/index.php\/ux-ui\/dark-mode-vs-light-mode-shho-naspravdi-krashhe-dlya-ochej-i-konversiyi\/","title":{"rendered":"Dark mode vs Light mode: \u0449\u043e \u043d\u0430\u0441\u043f\u0440\u0430\u0432\u0434\u0456 \u043a\u0440\u0430\u0449\u0435 \u0434\u043b\u044f \u043e\u0447\u0435\u0439 \u0456 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Apple, Google \u0456 TikTok \u043e\u0431\u0440\u0430\u043b\u0438 \u0442\u0435\u043c\u043d\u0443 \u0442\u0435\u043c\u0443. \u0410\u043b\u0435 \u0447\u0438 \u0437\u0430\u0432\u0436\u0434\u0438 \u0432\u043e\u043d\u0430 \u043f\u0456\u0434\u0432\u0438\u0449\u0443\u0454 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u043e\u0437\u0431\u0438\u0440\u0430\u0454\u043c\u043e \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f Nielsen Norman Group \u0442\u0430 \u0440\u0435\u0430\u043b\u044c\u043d\u0456 \u043a\u0435\u0439\u0441\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcca \u0424\u0430\u043a\u0442\u0438 \u043f\u0440\u043e Dark Mode:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 \u0417\u043c\u0435\u043d\u0448\u0443\u0454 \u043d\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u043d\u044f \u043d\u0430 \u043e\u0447\u0456 \u0432 \u0442\u0435\u043c\u043d\u043e\u043c\u0443 \u043f\u0440\u0438\u043c\u0456\u0449\u0435\u043d\u043d\u0456<br>\u2705 \u0415\u043a\u043e\u043d\u043e\u043c\u0438\u0442\u044c \u0437\u0430\u0440\u044f\u0434 \u0431\u0430\u0442\u0430\u0440\u0435\u0457 \u043d\u0430 OLED-\u0435\u043a\u0440\u0430\u043d\u0430\u0445 (\u0434\u043e 47%)<br>\u2705 \u0421\u043f\u0440\u0438\u0439\u043c\u0430\u0454\u0442\u044c\u0441\u044f \u044f\u043a &#8220;\u043f\u0440\u0435\u043c\u0456\u0430\u043b\u044c\u043d\u0438\u0439&#8221; \u0456 \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u0439<br>\u2705 \u0417\u043d\u0438\u0436\u0443\u0454 \u0432\u0456\u0434\u0441\u043e\u0442\u043e\u043a \u0432\u0456\u0434\u043c\u043e\u0432 \u043d\u0430 \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0438\u0445 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u044f\u0445 \u0432\u0432\u0435\u0447\u0435\u0440\u0456<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u26a0\ufe0f \u0410\u043b\u0435 \u0454 \u043c\u0456\u043d\u0443\u0441\u0438:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c \u0417\u043d\u0438\u0436\u0443\u0454 \u0447\u0438\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0434\u043e\u0432\u0433\u0438\u0445 \u0442\u0435\u043a\u0441\u0442\u0456\u0432<br>\u274c \u041c\u043e\u0436\u0435 \u0432\u0438\u0433\u043b\u044f\u0434\u0430\u0442\u0438 \u0434\u0435\u0448\u0435\u0432\u043e, \u044f\u043a\u0449\u043e \u0437\u0440\u043e\u0431\u043b\u0435\u043d\u043e \u043d\u0430\u0432\u043c\u0430\u043d\u043d\u044f<br>\u274c \u041d\u0435 \u0432\u0441\u0456 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438 \u043a\u043e\u0440\u0435\u043a\u0442\u043d\u043e \u0432\u0456\u0434\u043e\u0431\u0440\u0430\u0436\u0430\u044e\u0442\u044c\u0441\u044f (\u0433\u0440\u0430\u0444\u0456\u043a\u0438, \u0434\u0456\u0430\u0433\u0440\u0430\u043c\u0438)<br>\u274c \u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0437 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0456\u0441\u0442\u044e \u0434\u043b\u044f \u043b\u044e\u0434\u0435\u0439 \u0437 \u0430\u0441\u0442\u0438\u0433\u043c\u0430\u0442\u0438\u0437\u043c\u043e\u043c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf \u041a\u043e\u043b\u0438 dark mode \u043f\u0440\u0430\u0446\u044e\u0454:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041c\u0435\u0434\u0456\u0430-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 (YouTube, Netflix)<\/li>\n\n\n\n<li>\u0414\u043e\u0434\u0430\u0442\u043a\u0438 \u0434\u043b\u044f \u0440\u043e\u0431\u043e\u0442\u0438 \u0432\u043d\u043e\u0447\u0456 (\u043a\u043e\u0434, \u0434\u0438\u0437\u0430\u0439\u043d)<\/li>\n\n\n\n<li>\u0413\u0435\u0439\u043c\u0456\u043d\u0433 \u0456 \u0440\u043e\u0437\u0432\u0430\u0433\u0438<\/li>\n\n\n\n<li>\u041f\u0440\u0435\u043c\u0456\u0430\u043b\u044c\u043d\u0456 \u0431\u0440\u0435\u043d\u0434\u0438 (Apple, Mercedes)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf \u041a\u043e\u043b\u0438 light mode \u043a\u0440\u0430\u0449\u0435:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041d\u043e\u0432\u0438\u043d\u043d\u0456 \u0441\u0430\u0439\u0442\u0438 \u0437 \u0434\u043e\u0432\u0433\u0438\u043c\u0438 \u0442\u0435\u043a\u0441\u0442\u0430\u043c\u0438<\/li>\n\n\n\n<li>\u041e\u0441\u0432\u0456\u0442\u043d\u0456 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438<\/li>\n\n\n\n<li>E-commerce \u0437 \u0432\u0435\u043b\u0438\u043a\u0438\u043c \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u043e\u043c<\/li>\n\n\n\n<li>B2B-\u0441\u0435\u0440\u0432\u0456\u0441\u0438<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 \u041d\u0430\u0439\u043a\u0440\u0430\u0449\u0435 \u0440\u0456\u0448\u0435\u043d\u043d\u044f: \u0434\u0430\u0442\u0438 \u0432\u0438\u0431\u0456\u0440 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0443. \u0421\u0438\u0441\u0442\u0435\u043c\u043d\u0430 \u0442\u0435\u043c\u0430 + \u043f\u0435\u0440\u0435\u043c\u0438\u043a\u0430\u0447. \u0410\u043b\u0435 \u0440\u0435\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0446\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u2014 \u0432\u0438\u0442\u0440\u0430\u0442\u0438 \u043d\u0430 \u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0443 \u0437\u0440\u043e\u0441\u0442\u0430\u044e\u0442\u044c \u043d\u0430 30-40%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0438\u0441\u043d\u043e\u0432\u043e\u043a: \u0442\u0435\u043c\u043d\u0430 \u0442\u0435\u043c\u0430 \u2014 \u0446\u0435 \u043d\u0435 \u0442\u0440\u0435\u043d\u0434, \u0446\u0435 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442. \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 \u0439\u043e\u0433\u043e \u0442\u0430\u043c, \u0434\u0435 \u0432\u0456\u043d \u043c\u0430\u0454 \u0441\u0435\u043d\u0441.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042f\u043a\u0438\u0439 \u0440\u0435\u0436\u0438\u043c \u043e\u0431\u0438\u0440\u0430\u0454\u0442\u0435 \u0432\u0438? \u0422\u0435\u043c\u043d\u0438\u0439 \u0447\u0438 \u0441\u0432\u0456\u0442\u043b\u0438\u0439? \ud83d\udc47<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple, Google \u0456 TikTok \u043e\u0431\u0440\u0430\u043b\u0438 \u0442\u0435\u043c\u043d\u0443 \u0442\u0435\u043c\u0443. \u0410\u043b\u0435 \u0447\u0438 \u0437\u0430\u0432\u0436\u0434\u0438 \u0432\u043e\u043d\u0430 \u043f\u0456\u0434\u0432\u0438\u0449\u0443\u0454 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f? \u0420\u043e\u0437\u0431\u0438\u0440\u0430\u0454\u043c\u043e \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f Nielsen Norman Group \u0442\u0430 \u0440\u0435\u0430\u043b\u044c\u043d\u0456 \u043a\u0435\u0439\u0441\u0438. \ud83d\udcca \u0424\u0430\u043a\u0442\u0438 \u043f\u0440\u043e Dark Mode: \u2705 \u0417\u043c\u0435\u043d\u0448\u0443\u0454 \u043d\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u043d\u044f \u043d\u0430 \u043e\u0447\u0456 \u0432 \u0442\u0435\u043c\u043d\u043e\u043c\u0443 \u043f\u0440\u0438\u043c\u0456\u0449\u0435\u043d\u043d\u0456\u2705 \u0415\u043a\u043e\u043d\u043e\u043c\u0438\u0442\u044c \u0437\u0430\u0440\u044f\u0434 \u0431\u0430\u0442\u0430\u0440\u0435\u0457 \u043d\u0430 OLED-\u0435\u043a\u0440\u0430\u043d\u0430\u0445 (\u0434\u043e 47%)\u2705 \u0421\u043f\u0440\u0438\u0439\u043c\u0430\u0454\u0442\u044c\u0441\u044f \u044f\u043a &#8220;\u043f\u0440\u0435\u043c\u0456\u0430\u043b\u044c\u043d\u0438\u0439&#8221; \u0456 \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u0439\u2705 \u0417\u043d\u0438\u0436\u0443\u0454 \u0432\u0456\u0434\u0441\u043e\u0442\u043e\u043a \u0432\u0456\u0434\u043c\u043e\u0432 \u043d\u0430 \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0438\u0445 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u044f\u0445 \u0432\u0432\u0435\u0447\u0435\u0440\u0456 \u26a0\ufe0f \u0410\u043b\u0435 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73,79],"tags":[97,148,154,156,158],"class_list":["post-694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-ui","category-dyzajn","tag-uxui","tag-dyzajn","tag-darkmode","tag-interfejs","tag-trendy"],"acf":[],"_links":{"self":[{"href":"https:\/\/lemurs.agency\/index.php\/wp-json\/wp\/v2\/posts\/694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemurs.agency\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemurs.agency\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemurs.agency\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemurs.agency\/index.php\/wp-json\/wp\/v2\/comments?post=694"}],"version-history":[{"count":1,"href":"https:\/\/lemurs.agency\/index.php\/wp-json\/wp\/v2\/posts\/694\/revisions"}],"predecessor-version":[{"id":696,"href":"https:\/\/lemurs.agency\/index.php\/wp-json\/wp\/v2\/posts\/694\/revisions\/696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lemurs.agency\/index.php\/wp-json\/wp\/v2\/media\/695"}],"wp:attachment":[{"href":"https:\/\/lemurs.agency\/index.php\/wp-json\/wp\/v2\/media?parent=694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemurs.agency\/index.php\/wp-json\/wp\/v2\/categories?post=694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemurs.agency\/index.php\/wp-json\/wp\/v2\/tags?post=694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}